Redken Extreme Strength Builder Plus, AKA, The Best Hair Mask Ever!

Hi everyone! Today I want to talk to you about a product that I really believe has been making my hair stronger, break-resistant, and softer. 

Redken Extreme Strength Builder Plus is labeled as a "fortifying mask for highly distressed hair." As someone who has dyed her hair (color and sometimes bleach) for over ten years (thanks, premature grays!) and who is no stranger to blow dryers and flat irons, I frequently feel my hair looks dull from damage and my ends quickly look thinned out from split ends and breakage. My hair texture is thin but wavy/curly with frizz, which is another partial byproduct of damage. I picked this treatment up a few months back hoping it would heal my hair.

Redken Extreme Strength Builder Plus contains protein and ceramide to fix the inner structure of the hair and provide additional strength. It is a leave in for 15 minutes and wash out treatment. It says to apply on towel dried hair.

The mask is thick and smells nice without being overpowering. When I wash my hair out after using it, I can tell a decent amount of product has been absorbed by my hair and my dried-out ends are instantly softer and shinier.

The only drawback to this product is you have to rinse it VERY WELL if you are going to be styling your hair after using it. Even when I rinse it for a long time, my hair feels like there is product in it during that first blow out. As a result, I usually use this at night now and wash my hair in them morning.

It's been about six months of using this product twice a month and my hair is seriously improved in texture and shine! It is a bit pricy ($20-something at Ulta) but I have more than half of the tub left even with having it for so long.

I really reccommend Redken Extreme Strength Builder Plus for anyone who's hair is zapped, over processed, or just in need of some loving! My hair was not horrible before using it, just standard issues that a lot of us heat-tool using, hair-dye loving girls tend to have. Using this has made my hair silkier, and when I don't blow it out, I need less product to make it look sleek and shiny. This is a MAJOR coup! My hair seems to be growing faster without getting that "you need a trim RIGHT NOW" look which is also really awesome.

What hair products are your go-to when you hair is feeling fried??

XO
Beauty Cents
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